Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink Reflection and reason. Gerd Gigerenzer, Gut Feelings: Short Cuts to Better Decision Making, Penguin Books, (1st ed. ) ISBN £ (paperback). In a conversation with Gerd Gigerenzer, this German psychologist looks My research indicates that gut feelings are based on simple rules of.

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Gladwell showed us how snap decisions often yield better results than careful analysis. Simple heuristics allow us to navigate complex statistical problems better than chance – and even better than experts – in many situations.

If the book had been shorter, it might gerv gained a fourth star – not because it’s too long per se, but because there are just too many pages on which Gigerenzer keeps on sniping at Behavioural Economics, which he believes denies the value of heuristics and gut feelings.

Gut Feelings () | Max Planck Institute for Human Development

Facing two glasses, one full of water and the other one empty and then the empty glass is half filled in with the wated from the full glass, when asked to move the half empty glass, peop;e will move the previously full of water glass. Nobel laureate Herbert Simon called Gigerenzer’s research a “revolution in cognitive science, striking a great blow for sanity in the approach to human rationality. The argument is that evolution has given us an adaptive toolkit of decision making tools.

These two books were developed around the same theme: However, Gigerenzer balanced his focus on gut feelings with the admission that some kind of evaluative process is needed to make good decisions. It’s how “you just know” that you have found the person you wish to marry — or not.

It’s not that long and gives you more information than you think. He says we should gerx be disillusioned by this knowledge of human behavior and instead use it to our advantage to sway outcomes. For instan ce, “Take the Best. I’ve gained more than I have lost you could say.


Going with your gut

Jul 05, Pages. So we exercise our gut feelings. My own life’s work has been in the area of exploring gut feeling through somatic reflection with people and how that informs a healthy decision-making process.

A very interesting read, though at certain places it tends to be somewhat repetitive. It’s the visceral inclination that steers you away from a dark alley or toward an investment opportunity. I just didn’t find myself very compelled by this feelongs. He does this in a pretty simple and interesting way.

The problem with making big decisions based on complex calculations, he said, is that you can’t know all of the variables in an uncertain world, and not all the information from your past is relevant to your future, so your judgment can get clouded with irrelevant noise.

I’ve learned so much from this book that it doesn’t even matter! Gut feelings are believed to spring from a deeply embedded part of the brain called the insula, where bodily sensations are recast as social emotions such as guilt, pride or contempt, said Dr. The system in the US operates vice verse. The Intelligence of the Unconscious by Gerd Gigerenzer.

Gigerenzer argues weighing the pros and cons carefully and methodically is time consuming and almost impossible in most day to day situations so most of the time humans should just go with their gut feeling. The first third of the book was basically a primer in how corporations exploit the recognition heuristic to promote sales and brand loyalty, by plastering their logo on every imaginable surface because humans are more likely to “like” or “buy” something they recognize over an unknown.

Want to Read Currently Reading Read. May 18, Allysha Moulton rated it liked it. Social intelligence, for example, relies on powerful intuitive tools including trust, deception, identification, rumor, wishful thinking, and ggigerenzer.


It is this more positive view of humankind that Gigerenzer should be applauded for, as it flies in the face of traditional psychological thought by giants such as Freud who viewed humankind as driven by more “selfish” motivations. This book was not exactly what I expected, but tigerenzer nonetheless.

This book has quite a few interesting anecdotes and studies that demonstrate how our ggerenzer mind is where most of our decisions are made, and actually does a good job most of the time with a few rules of thumb and some ignorance. Therefore if you wanna have a chance of defeating someone who is a master in say sport ask him to tell you how he “swings his hand so accurately” or something, forcing him to consciously recall the steps he takes thereby increase his chances for failure!

The archetype is the fielder chasing a fly ball. For example, many scie After hearing this book described as the “science behind Malcolm Gladwell’s Blink ,” I thought that it might feelinngs inaccessible and filled with jargon.

Going with your gut – Chicago Tribune

The traditional analytic method tells us to list all the criteria that matter, score every criterion then add the score up vigerenzer pick the option with the highest score.

Just a moment while we sign you in to your Goodreads account. This book definitely opened up my mind to how my mind actually works. Its very nature makes it elusive. Please try again later.

It’s difficult to understand why Gigerenzer would claim that the accident and population size are unrelated. Well written and relatively short.

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