Hermann Zapf introduces Doyald Young’s Dangerous Curves, not by “Curves” is a collection of logotypes and typefaces designed by Young. Dangerous Curves by Doyald Young, , available at Book Depository with free delivery worldwide. Title, Dangerous Curves: Mastering Logotype Design. Author, Doyald Young. Edition, illustrated. Publisher, Delphi Press, ISBN,

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Dangerous Curves : Mastering Logotype Design

Below are some of the sketches and an explanation of how he altered the typeface to suit the new Prudential identity:. Want to Read Currently Reading Read. The Golden Secrets of Lettering: Get fast, cjrves shipping with Amazon Prime.

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Cjrves all 3 reviews. Leona Fietz marked it as to-read Nov 19, Another of several sketches for the Cheesecake Factory logo by Doyald Young.

Dangerous Curves: Mastering logotype design

Ressa marked it as to-read Mar 18, I highly recommend this book. Erin Manning marked it as to-read Apr 01, Books by Doyald Young. To see what your friends thought of this book, please sign up.

As a teacher of graphic design and visual communications, it helps me keep up with the latest technology. One of several sketches for the Cheesecake Factory logo by Doyald Young.


Explore the Home Gift Guide. Handlettered Logotypes and Typographic Considerations Hardcover. Here is curvds final logo that Prudential Insurance approved.

Dangerous Curves: Mastering Logotype Design: Doyald Young: : Books

There was a problem filtering reviews right now. The best way to observe the change if you are new to visual design is to look at the shapes made by the negative space empty space and I think the change will be quite evident. His reasoning was that Century Schoolbook, a typeface that was widely used throughout the 20th century and is still used to this day in text book design, was familiar to the public. Saul Sutcher rated it liked it Feb 04, He teaches at the Art Center School of Design in Los Angeles and he has authored three books — more on his books in Part 2 and 3 of this post later this week.

Product details Hardcover Publisher: Dangerius Hamilton rated it it was amazing May 28, Here is an example of the upper and lower case.

They were so pleased with his work that they commissioned vangerous to design an entire font for them. With today’s computer generated images this book and this artist are truly renaissance.

James Rice added it Jul 09, Write a customer review.


Dangerous Curves: Mastering logotype design by Doyald Young

Serena Ngai marked it as to-read Jan 20, Yonis Kintero marked it as to-read Oct 05, Molly marked it as to-read Sep 19, Page 1 of 1 Start over Page 1 of 1. Unlike calligraphers, he uses a pencil to draw the letterforms not a brush or crow quill pen. Please try again later. Every designer and type-lover should own this book. Would you like to tell us about a lower price?

Emma King marked it as to-read Aug 18, Notify me of new comments via email. Shopbop Designer Fashion Brands.

Nav rated it it was amazing Aug 28, ComiXology Thousands of Digital Comics. Nancy Wu rated it it was amazing Mar 24, Avinash Kharat rated it it was amazing Jan 21, Stacy Harrison marked it as to-read Jul 23, Doyald has put together an amazing collection of his own work that shows you the process of HOW to excel at Lettering and mark making.

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