CULTING OF BRANDS PDF
The Culting of Brands – by Douglas Atkin. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way. That was six years ago, and those insights were published in a book: The Culting of Brands: turn your customers into true believers. Since then.
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To him, cults are little more than well-defined affinity groups engaging in a few activities outsiders find unusual because they believe something different. I really learned a lot from this book. This Is What We Believe 8. This book is not yet featured on Listopia.
The Culting of Brands by Douglas Atkin | : Books
Table Of Contents Introduction 1. Elle rated it really liked it Jan 06, I was left with the message that one can “embrace the dark underbelly of marketing,” to an extent and “smartly”and you’ll succeed. Open Preview See a Problem?
No trivia or quizzes yet. Yes Its now time to learn the nature of Cult. Want to Read saving…. But he overuses the term “cult” to the point of meaninglessness: Discover what to read next. Nevertheless, the rational is built in a quite boring way and the data is merely intuitive. Read it years ago and I still refer to it today.
The Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkin
Atkin then takes this broad definition and applies it to the commercial realm, making a reasonable case that Harley riders and Apple users, among others, follow similar behavioral patterns. Be the first to ask a question about The Culting of Brands.
Published May 31st by Portfolio first published Amazing book on branding, marketing, positioning. Obvious negative examples, like Waco and Jonestown, are cursorily dismissed as badly managed. Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way religious cults recruit members—and, branes says, that’s a good thing.
I was left with the message that one can “embrace the dark underbelly of marketing,” to an extent and “smar As a caveat, I am not much of a non-fiction reader Great business related book with examples related to real cults and cult like brands. Very entertaining and easy read. Trivia About The Culting of Br Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.
Aug 21, Tim rated it it was ok. Alexis S rated it really liked it Jul 24, Feb 06, Nedjoyce rated it really liked it. I very narrow view of branding.
THE CULTING OF BRANDS: When Customers Become True Believers
Cultiing Groeber rated it really liked it Jan 15, Just a moment while we sign you in to your Goodreads account. Who Runs The Cult? Looking for More Great Reads? Nov 10, Margy Levine Young rated it really liked it. Jkrahe rated it it was ok Feb 25, Dec 24, Lisa Febriyanti rated it liked it.
A very interesting book! Thanks for telling us about the problem. They attract people who see themselves as culring from the masses in some fundamental way. An interesting connection between cults and corporate brands.
It examines the ways that brand loyalty resembles cult membership, presenting both as potential useful and healthy. Dec 22, Justo Morao rated brandss it was amazing.
He interviewed countless cult members to find out what makes them tick. Contrary to stereotypes, most cult members aren’t emotionally unstable–they’re just normal folks searching for a sense of belonging.