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There, seated at nine numbered tables of eight coinciding with the first nine “Blue Bonnet” races, they each drew numbers from one to eight corresponding to a specific horse which became their horse for the race. He was rapidly promoted from salesman to assistant manager, “always consistently up”, to manager, to buyer, to vice president. Also 45, square feet, of course! Print circulation of 20, is directed primarily to furniture retailers in the US and Canada.

Our first store on St. There are routine fall and anniversary sales, and drawings are held for prizes such as giant screen televisions. The names of 72 lucky winners were drawn from in-store customers who entered the competition. We have always been aggressive, we don’t sit down and wait for something to happen. When people have confidence in the economy, they buy. With the new store in Ville La Salle, a western suburb, we’ve completely surrounded Montreal! Catherine’s Street no longer exists.


We like it too because we feel we’re giving back something to the people. Every time without exception when we mount a promotion with flyers we see business coming in. Said Willie, “It really works! For example, we put a sofa, a loveseat, a chair, occasional tables, lamps, a bookcase all together– a room to go, one price for all.

But with typical joie de vivre, he believes strongly in using his free time productively as well. Our bedroom vignettes are even equipped with sheets! It is published for the benefit of furniture retail executives.

Willie feels that events are also important to maintain excitement. We knew the times were bad during the recession, so we positioned ourselves for growth, advertised more and grew fast.

Brault & Martineau Weekly Flyer Online

People get to know one another, loyalty develops, the people are happy with their evening and with the prizes they have won and they tell their friends. Willie explains, “It helps to keep our prices lower. When the bargains are there we make things happen. The medium to high end 45, square foot stores reflect the Brault and Martineau philosophy. Although he won his degree in heating and refrigeration, he wanted “to be with the public”.

And we have now incorporated well conceived, up-to-date home office settings which we know will be increasingly important to our customers. And I enjoy traveling, too, particularly in Europe.

Brault & Martineau Boxing Day Sale Flyer – Forums

If it doesn’t sell well, we discontinue promptly. In leather we are going more and more to earth tones, to tans, although there’s still some aubergine and green. Last year we held our party at a big restaurant on the south shore, dinner and dancing, and at the end of the evening no one wanted to go home!


We have had a different event each year. And the same technique relates to electronics, “Televisions are matched with video tape recorders. Appliances are also “packaged”, in sets of four.

Throughout the trauma and tensions ey the recent recession, their magic wands touched just the right locations all around Montreal. In order to control delivery time and shipping costs, most of his suppliers are based in Quebec, some in Ontario.

So, we’ll build a new store right in front of the old one. Every customer attending the event was guaranteed a prize, recliners, mattresses, VCR’s microwave ovens, radios, and stereo systems. And since we work entirely with a room setting concept, we need an abundance of space.

Furniture World is the oldest, continuously published trade publication in the United States. When business projections are complex we always look very closely before we move.

This again increases traffic. Where will his magic wand point next?

Such occasions increase traffic and they are exciting to our customers.

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