Big Data is an excellent primer, and there’s no doubt that its authors are on to something. But what, exactly? Much of the fun comes from watching these two. Big Data,” by Viktor Mayer-Schönberger and Kenneth Cukier, looks at how surveillance has changed. The key to answering these questions, and many more, is big data. “Big data” refers to our Viktor Mayer-Schönberger, Kenneth Cukier. Houghton Mifflin.

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You are being manipulated, but in ways you can never guess. What I also find worth mentioning are the historical outlines of mankind’s endeavors in data gathering and storing. No trivia or quizzes yet.

Big Data by Viktor Mayer-Schönberger, Kenneth Cukier

Goodreads helps you keep track of books you want to read. Third, that the types mager-schonberger questions asked changes from why causation to what correlation: Way too long and repetitive. Published March 5th by Houghton Mifflin Harcourt. With a rapidly spreading disease, a two-week lag is an eternity. A good third of the book is bibliography so there’s plenty more to follow up on for those who are curious to know more about big-data.

He co-founded Netbot, the first major comparison-shopping website, which he sold to Excite. Campbell rated it liked it. For example, big data is being used to streamline assembly lines and also to catch quality control problems in the factory.

For example, the business prodigy Oren Etzioni used big data to set up a business called Farecast that predicts the cost of airfare tickets. But viktot changes in technology have been a critical factor making it possible, something more important changed too, s. What are its risks? And they struck gold: Crack open any of these books and the authors are sure to regale you with the torrid tales of Billy Beane and his baseball Sabermetricians, Target’s premature targeting of expectant mothers, and lest we forget – fawning references to the zany whizzes over at Google.


So, 1, petabytes could also be stated as 1. Yet the prices vary wildly, being based on a myriad of factors that are mostly known only by the airlines themselves.

For me he didn’t make the case for big data being as influential as he thinks it will be. Daata is a fundamental tenet of our mayer-schonberyer that individual responsibility is tied to individual choice of action. Outside of the business world, big data is also being used by governments to help reduce costs and make society safer.

Very padded, He covers the same information three times. In signature strikes, intelligence officers and drone operators kill suspects based on their patterns of behavior — but without positive identification Public health officials were armed with valuable information.

The authors give an example of how Sen.

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To see what your friends thought of this book, please sign up. And there are quite a few of these. This is a nice introduction for the average person to understand how helpful, and scary, big data is.

There is so much of data being generated in the form of text, photos, and videos. The authors explain that our economy and society are undergoing a massive upheaval, akin to the industrial revolution.

Daya is devoid of all the hype surrounding Big Data. And he has been mastering them since he graduated from Harvard in as its first undergrad to major in computer science.

I don’t buy it for a second. After that, you can read again the chapter you liked. It reads like a checklist of plane fodder tropes.

But according to the authors of this book, there is treasure to be mined in this trash. To put it more simply, the hype levels are way over the top. To improve its performance, Etzioni got his hands on one of the industry”s flight reservation databases. One may think it is straight out of Steven Spielberg’s film ‘Minority Report’, but unfortunately it is happening already. For only 2 Having read some of the critiques below I have to wonder, what other books on big data can people recommend?


By processing large volumes of data, we are now able to save money on airline tickets, predict flu outbreaks, enable health insurance firms to provide coverage without a physical exam or to know which manhole or overcrowded building in a resource-constrained New York City to inspect for fire hazards. In covering them, “Big Data” does worse than most. The book posed questions about choices consumers make -relating to colours and preferences that didn’t appeal to me that much.

The second shift is that we will loosen our focus on exactness and precision in data and live with more inaccuracies because the huge volume allows us to do so without any detriment to deriving insights. Quotes from Big Data: Read my full review here. Causality and understanding why things happen is no longer as important as correlation and discovering the correct strategies or course of action based upon large bodies of data.

Infuriated, Etzioni asked another passenger and then another. A good book, written in an easily understandable manner, especially for anyone who wants to know what Big Data is all about and how it’s fata our lives.

For example, the courier company UPS has used big data dxta help it map out more efficient trucking routes. From out air journeys to the bank transactions to the online mayer-schonberrger, everything can be collected in the form of data, Thanks to the burgeoning Internet and the interwoven lives of people with the net world, we have so much of Data available that Google helped in a health emergency recently. Apr 17, David Adams rated it did not like it Recommends it for: A great non-technical book on big data.

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