Para leer al pato Donald. Comunicación de masa y colonialismo (Spanish Edition) – Kindle edition by Ariel y Armand Mattelart Dorfman. Download it once and. How to Read Donald Duck is a book-length essay by Ariel Dorfman and Armand Mattelart .. Both the Spanish title Para Leer al Pato Donald and the literal English title How to Read Donald Duck were chosen in reference to the earlier. Jul 19, The infamous Chilean book by scholars Ariel Dorfman and Armand Mattelart, Para leer al Pato Donald (How to Read Donald Duck), was.

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It had been influenced by the wider field of cultural studies and emphasized the relationship of cinema to other disciplines, particularly from the aruel sciences. Consequently, social authority is depicted as ever-lasting and never challenged.

McClennen considers How to Read Donald Duck to have served as a sociological critique of media culture. He believes Barks projected his own experience as an underpaid cartoonist onto Donald Duckand views some of his stories as satires “in which the imperialist Duckburgers [ sic ] [note 1] come off looking as foolish as—and dortman meaner than—the innocent Third World natives”. The Disney comics have been widely distributed in the Third World since the s, and donld could well serve as “carriers” of the cultural values of American capitalism.

But they were under the thumbs of the editors, having to make more “corrections” to their work and often dealing with less interesting story material.

The book viewed Walt himself as the “prime creator” of the company’s cartoons, wristwatches, theme parks, and television shows. Andrae notes that a lot has been written about the validity of the arguments in How to Read Donald Duck.

How to Read Donald Duck – Wikipedia

In his view this argument had not aged a bit by the s. She notes that this was an early work in Dorfman’s canon, only his third published book. In part because the field of film studies itself had changed. Dorfman attained Chilean citizenship inand returned to Chile in Unmasking the Myth of ModernityUniv.

It was not only a critique of Disney comics, but a critique of North American cultural imperialism. Besides the readers, other critics of the Disney comics have seen them in a very different light. He was after all primarily a film producerrather than a film director.


“Para leer al pato Donald” Ariel Dorfman, Armand Mattelart. by marco muñoz dromundo on Prezi

The front was controlled by the CIA. The publishing house was also responsible for the publication of a number of magazines. While Dorfman has revised several of his early ideas since the time How to Read Donald Duck was written, McClennen notes that there have been two constants in all his non-fiction works on similar topics.

An audience indoctrinated into accepting the social ideologies associated with capitalism and neoliberalism. The work stands as an early example of interdisciplinary efforts in dorfan studies, since it combines the methods of the social sciences with those of the paraa. He did find the youthful rebellion to be inspiring, but he was critical of its apparent distance from the immediate struggles of the working class. But they do not depict the effort needed for their production.

The analysis offered by the work is not crude, but it is “enraged, satirical, and politically impassioned”.

How to Read El Pato Pascual: Disney’s Latin America and Latin America’s Disney

According to Mendoza, Montaner, and Llosa, How to Read Donald Duck offers a donaldd ideological reading of Disney comics from a communist perspective. He believes that accessible art forms have the ability to inspire their audience. He does not work because he has to pay the rent or the phone bill.

They used this freedom to create press campaigns against Allende’s government and its reform programme. They may cultivate these tendencies and reinforce social inequities, but they are not unique in this way.

The writers of How to Read Donald Duck questioned the innocence of the fictional characters who presented “global” values in seemingly timeless stories featuring winners and losers.

The writers of How to Read Donald Duck explored the exploitative conditions of comic-book production from the animation factory of The Walt Disney Company. He formally sought right of asylum at the embassy of Argentina.

In the view of Dorfman and Mattelart, the character Donald Duck is a pathological rogue. Smoodin notes, however, that following the English-language version of How to Read Donald Duckthere were only few interesting additions to the canon of Disney scholarship. Donald Duck and his nephews Huey, Dewey, and Louie discover a fictional, isolated society in the Andes. But the critics influenced by them focused on examining the narratives of feature-length films.


The writers argued that imperialism was hiding beneath an innocent and wholesome facade. Tomlinson points that the book offers an “oppositional reading” of the Disney comics, in order to reveal the ideological assumptions which inform the stories in question. In contrast, Patk to Read Donald Duck offered an ideological analysis. Donapd Mattelart had a background in the social sciences and communication studies. The best known among them, according to Mooney, was La Firme also known as Upfront.

While the work was published in Chile, and the writers had settled there, it should be pointed out that neither one of them was born in Chile. In retrospect, Allende’s rule of Chile was a rather short-lived revolutionary period for the country.

The works of Walt and his company in film and television were conald as connected to various other fields of study, such as urban planningecological politics, product merchandisingthe formation of the domestic and global policy of the United States, technological innovationand the construction of a ronald character. He did not become involved with the rebelliousness of Berkeley’s youth culturefearing that the authorities would deport him from the country.

Retrieved from ” https: The book’s thesis is that Disney comics are not only a reflection of the prevailing ideology at the time capitalismbut that they are also aware of this, and are active agents in spreading the ideology.

They wanted to expose this message, to unmask its evil intentions, to describe the twisted world of the work, and to vaccinate society against the lethal, silent poison flowing from the United States. Second, he assumed that myths can easily be shattered.

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